In this interview, Fareeda provides an inside look at marketing in the publishing world and discusses how she got started in marketing, her favorite part and least favorite part of her job, finding the right audience for each book, measuring the success of her efforts, and much more.
In this interview, Fareeda provides an inside look at marketing in the publishing world and discusses how she got started in marketing, her favorite part and least favorite part of her job, finding the right audience for each book, measuring the success of her efforts, and much more.
Fareeda's recommended reads are:
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Senior Marketing Manager
Fareeda Bullert is a native New Yorker, with 8 years in publishing across publicity and marketing. Her passions include highlighting and supporting DEI inside & outside the workplace, and mental health advocacy. She currently resides in San Antonio, TX with her husband and hoard of animals.
Karen Naughton
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With Book Club Chat, Heather Caliendo combines her love for reading fiction and experience as a journalist to conduct reviews, author Q&A’s, and book club questions.
Here are some great episodes to start with.
